The overall goal of PERFORM is to establish a European training network to prepare the next generation of Digital Retail Managers. Established Business Models need to be revised as customer behaviour is changing. Customers no longer prefer online or in-store purchasing but switch between channels to suit their own personal requirements. Innovative digital technologies such as Internet of Things, Big Data, advanced analytics as well as augmented reality novel payment systems and visualisation concepts can create a unique and individual customer experience. This research was carried out across seven participating beneficiary institutions, and in collaboration with our industry partner organisations.
Find out more about our Marie Curie Research Fellows and their research here.
The Innovation Value Institute is a multidisciplinary research institute focused on digital transformation and technology adoption based in Maynooth University. Founded in 2006 in collaboration with Intel, we have a strong track record of industry collaboration, both locally and internationally. We have demonstrated excellent dissemination capability including education and training, and have developed a close working relationship with Enterprise Ireland, IDA Ireland, Science Foundation Ireland and other research centres.
Meet the IVI team, find out about our membership structure and research clusters.
Maynooth University is an internationally recognised institution located 25 kilometres outside of Dublin, Ireland, and is the nation’s fastest growing university. One of four constituent universities of the National University of Ireland, Maynooth University in 2019 placed #43 in the global top 100 universities under 50 years old in the Times Higher Education World University Rankings.
On 16 June 2017, Maynooth University celebrated its 20th birthday, having been formally established as an autonomous university in 1997. Yet, it traces its origins to the foundation of the Royal College of St. Patrick in 1795, drawing inspiration from a heritage that includes over 200 years of education and scholarship.Today, Maynooth University is a place of lively contrasts–a modern institution, dynamic, rapidly-growing, research-led and engaged, yet grounded in historic academic strengths and scholarly traditions.
Maynooth’s unique collegial culture fosters an interdisciplinary approach to research, which its world-class academics bring to bear in tackling some of the most fundamental challenges facing society today. The University’s research institutes and centres consolidate and deliver this impact as vibrant communities of learning, discovery and creation. Research at Maynooth also is very much central to its teaching, and the University prides itself on placing equal value on its research and teaching missions.
